Campaigns are used to organize events, guests or any list of donors that you want to communicate with.
You can create a Campaign for mailings, invitations to events, selling tickets and compiling lists of people to send follow-up reports to. Campaigns also can be linked with Opportunities and you can track related expenses.
Examples of common campaigns include:
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Fundraising events like dinners or galas
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Networking or workshop events
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Annual mailings or holiday card recipients